Client is successfully converting 4-5 clients through organic reach alone and email marketing. Also, having great success converting clients from their original brand to increase average client value and overall retention.
Built a new brand from the ground up as an offshoot to the client's original business.
Worked with the client to start from scratch, building brand, creating brand image, logo, voice, color palette, etc.
Client is successfully converting 4-5 clients through organic reach alone and email marketing. Also, having great success converting clients from their original brand to increase average client value and overall retention.
Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,SEO,Web Development,Branding,Social Media Management
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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