We managed to grow sales by 50% to 200% sales each year, while maintaining low CPAs.
Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
We managed to grow sales by 50% to 200% sales each year, while maintaining low CPAs.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,CRO,Marketing Strategy,Social Media Management,SEO
Sports, Outdoors & Fitness
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.