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Increase traffic to the website by 35% since October 2020.
The site now receives more traffic each month which has lead to an increase in white paper and guide downloads, which has increased the brand's email subscriber base by over 300 new subscribers.
The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
As the digital marketing manager, it was my job to conduct all of the SEO tactics that were needed for the website. From writing searchable content to writing alt-tags and meta-tags, the site was completely refreshed to rank higher on Google.
Moving forward my role is to manage all other digital aspects of the brand, from their email marketing to their social media accounts.
Increase traffic to the website by 35% since October 2020.
The site now receives more traffic each month which has lead to an increase in white paper and guide downloads, which has increased the brand's email subscriber base by over 300 new subscribers.
Email Marketing,SEO,Paid Ads,Social Media Management,Paid Ads,Paid Ads,Web Development,Paid Ads
Real Estate
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
They wanted to retain more customers and acquire new ones through social media
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