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After better understanding our audiences and give our advertising platforms better signals with the pixel among with upgrading ads copy and visuals to be more live and attractive to the audience who see it. (large scale of segments)
The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played.
Full and deep audience research with CRM data to get more insights and upgrade each piece of the full funnel to be more convertible. (ads and website assets and full UI/UX).
After better understanding our audiences and give our advertising platforms better signals with the pixel among with upgrading ads copy and visuals to be more live and attractive to the audience who see it. (large scale of segments)
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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