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Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 960% ROI!)
Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.
We began by cleaning out Larissa’s email list and cleaning out the emails that were no longer active. After scrubbing the list and segmenting the email addresses by stage in the consumer journey, we created seven email campaigns to engage and nurture consumer connections. The flows included Pre-Purchase, Cart Abandonment, Browse Abandonment, Cross-Sales, Exit Intent, and more. After six months of sending 2-3 emails a week, A/B/C testing and optimizing strategy, and analyzing our campaigns monthly, we completely transformed her email marketing platform. Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 660% ROI!)
Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 960% ROI!)
Email Marketing,Marketing Strategy
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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