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Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 960% ROI!)
Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.
We began by cleaning out Larissa’s email list and cleaning out the emails that were no longer active. After scrubbing the list and segmenting the email addresses by stage in the consumer journey, we created seven email campaigns to engage and nurture consumer connections. The flows included Pre-Purchase, Cart Abandonment, Browse Abandonment, Cross-Sales, Exit Intent, and more. After six months of sending 2-3 emails a week, A/B/C testing and optimizing strategy, and analyzing our campaigns monthly, we completely transformed her email marketing platform. Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 660% ROI!)
Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 960% ROI!)
Email Marketing,Marketing Strategy
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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