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Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 960% ROI!)
Before we stepped in to help, Larissa’s email marketing strategy consisted of sending 1-2 emails a month that did not successfully create leads or gain traction. Though she had around 65,000 email addresses, she was not effectively capitalizing on them.
We began by cleaning out Larissa’s email list and cleaning out the emails that were no longer active. After scrubbing the list and segmenting the email addresses by stage in the consumer journey, we created seven email campaigns to engage and nurture consumer connections. The flows included Pre-Purchase, Cart Abandonment, Browse Abandonment, Cross-Sales, Exit Intent, and more. After six months of sending 2-3 emails a week, A/B/C testing and optimizing strategy, and analyzing our campaigns monthly, we completely transformed her email marketing platform. Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 660% ROI!)
Before we stepped in, Linen Works made 0% of its revenue from email campaigns. Six months, 59% of Linen Work’s revenue was generated from email campaigns. (That’s a 960% ROI!)
Email Marketing,Marketing Strategy
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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