Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Working with Google to bring intent based users, and Facebook to retarget people resulted in lowering the CPA from $250+ to less than $100, and in the bottom line ROAS increased by more than 300%
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
I was responsible for all the paid activities. The main channels that I used were Google ads and Facebook marketing.
Google allowed me to target intent-based audiences, ie- people who actively search for a "video creation tool" for example.
Facebook allowed me to target people by specific interests, geo, age, gender. It also allowed me to retarget people which is one of the strongest channels I used.
I retargeted people who visited our website on different stages in the funnel:
Tofu, Mofu, Bofu.
For example:
first time visitors
Pricing page visitors
Plans page visitors
People who added to cart and didn't purchase
People who purchased a basic plan, and we want to upgrade them to higher plans
Page engagers
etc
Working with Google to bring intent based users, and Facebook to retarget people resulted in lowering the CPA from $250+ to less than $100, and in the bottom line ROAS increased by more than 300%
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO
Technology
Put your e-mail in and we'll arrange a consultation call for you
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.
Develop website and implement tracking to measure performance
CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
