
The results showed a 25% lift in last season's acquisition volume with a 30% drop in the cost per acquisition.
The goal of this project was to generate as many new Telco customers across several lines of business.
The approach was to take a holistic view of all lead generation channels, create in initial media strategy and plan, execute on that plan and then optimize based on the results. The plan focused heavily on digital channels but also included direct mail and out of home.
The results showed a 25% lift in last season's acquisition volume with a 30% drop in the cost per acquisition.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Marketing Strategy
Technology
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The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.
Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.