Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Helped breakr to get its first 50K users, 50K followers + instagram verification, landing high profile partnerships with major labels and festivals, and press; all leading to breakr being able to raise an oversubscribed seed round of $4.2M
Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
To effectively grow breakr, as an emerging preseed funded start up with little marketing dollars, I had to find effective and low cost ways to grow the brand. First was develop a robust marketing plan that defined the platforms core proposition, consumer target, tone of voice, social strategy and creative development. Once the brand was created, to go into growth I employed a email growth marketing strategy with a complex drip campaign + influencer marketing and amplification strategies which led to the creation of breakr's flywheel/growth loops. From there we focused on retention by implementing complex tech integrations that focused on lifecycle marketing, attribution tracking, and SRM segmentation.
Helped breakr to get its first 50K users, 50K followers + instagram verification, landing high profile partnerships with major labels and festivals, and press; all leading to breakr being able to raise an oversubscribed seed round of $4.2M
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Branding,Content Marketing,Other,Copywriting,Content Marketing,Web Development,Branding,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,SMS Marketing,Social Media Management,Web Development,Branding,Web Development,Web Development,Public Relations,Other,Other
Technology
Put your e-mail in and we'll arrange a consultation call for you
OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
