With the strategy/roadmap that I designed and executed on, I was able to optimize over 500 product pages with unique keywords, content, images and various modifications (on-page/off-page/technical) to improve the companies SEO. The result of my SEO efforts was a 20% increase in organic traffic and $500,000 in new online sales.
Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.
- Analyze current SEO performance
- Audit website
- Identify gaps in website and SEO
- Identify opportunities in website and SEO
- Identify proper KPI and SEO goals based on company overall goals
- Deliver strategy/roadmap based on findings
- Lead all SEO activities and tasks based on roadmap
- Provide ongoing analysis and reporting
With the strategy/roadmap that I designed and executed on, I was able to optimize over 500 product pages with unique keywords, content, images and various modifications (on-page/off-page/technical) to improve the companies SEO. The result of my SEO efforts was a 20% increase in organic traffic and $500,000 in new online sales.
SEO
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Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
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