Home
  /  
Case Studies
  /  
  /  
This is some text inside of a div block.
Shell
Back to all case studies

Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

0.36
CPL

The Challenge

  • Defining the global media strategy and playbook based on business goals for Existing and New customers through direct and indirect channels using ATL-BTL media. Supervising the execution of media campaigns to drive growth for the business through media, launching new products and services across 16 different markets integrated with CRM and Sales. 
  • Defining customer segmentation and audience-data strategy; identifying personas, and segments, user journey and selection of media-data-channels to target.
  • Driving growth and improving conversion rate by planning testing roadmaps through paid and owned channels and data sources: Paid social / Facebook and Linkedin, Programmatic display, ABM, Paid search, email marketing automation (Pardot) and landing pages.
  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
  • Driving digital transformation by developing media training, generating content and presenting it live and via mobile app formats, focused in 2 main areas: Media planning (process-focused) and media strategy (strategy-focused) delivered to 22 local markets.


The Process

The Solution

Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

Website
http://shell.com
Skills Used

Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Other

Industry

Technology

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

ROAS

Eden Hair Extensions

The store needed help hitting their $100k per month target while maintaining a profitable ROI.

Read Case Study

0.7

CPO

Lemonkind

LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being.  Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive

stronger sales.



Read Case Study

Codere

Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.

Definition and implementation of the Group's brands architecture

Read Case Study

10.84

ROAS

Castro Israel

The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played. 

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Read Case Study

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Read Case Study

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study
Platform
OverviewData-based vettingAI-powered matchingMonitoring systemMarketing recommendationsMarketing consultation
How we compare
vs Agenciesvs In-housevs Freelance marketplaces
PricingPaid advertisingEmail marketingSocial media managementSEO
Company
AboutOur missionCareersCase studiesPrivacy policyTerms of useAcceptable Use Policy
Join as a Partner
Our partner programsSolution Partners ProgramExpert referral programCustomer referral program
Marketing Talent
Why work with MayplePlatform overviewFAQ
Roles
Paid Ads SpecialistEmail MarketerConversion Rate OptimizerSEO SpecialistMarketing ManagerGrowth MarketerSocial Media ManagerInfluencer MarketerSEO ConsultanteCommerce ExpertDigital Marketing Consultant
Resources
BlogeCommerce Marketing StrategyMarketing Plan TemplateMarketing StrategyeCommerce Growth PlaybookOmnichannel MarketingOnline MarketplacesService MarketingCRO Audit
Hire Top Agencies
Digital Marketing AgencyeCommerce Marketing AgencyAdvertising AgencyAmazon Marketing AgencyCRO AgencyeCommerce AgencyeCommerce SEO Agencies
Mayple Logo
15 West 38 Street MB#532
New York, NY, US 10018 +1 929-335-6572
Sharon st. 4, Giv'atayim, Israel
facebook logotwitter logoyoutube logolinkedIn
© Mayple 2025

We're currently not vetting new experts,
we'll be back soon.

Hire top vetted marketers

Find an expert