The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%

The Challenge

Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.


I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

The Process

Here are the steps I took to ensure a successful Amazon launch:


  1. Completed a competitive analysis of higher-priced apparel brands on Amazon
  2. Gathered the top-performing organic keywords that translated to sales for each competitor
  3. Ensured that each listing I created included these top-performing keywords
  4. Researched the keywords each competitor was bidding on successfully
  5. Created two individual campaigns (Broad & Phrase) for each product
  6. Continued to optimize the campaigns over the next few months (bid adjustments, Add negative keywords)
  7. I then created exact campaigns using the top-performing keywords from the broad & phrase campaigns
  8. Created ads to promote the Amazon Store

The Solution

The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%

Skills Used

Paid Ads,SEO

paid ads
seo
Industry

Style & Fashion

style & fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.1

ROAS

Delta

Although we had good results - we tried find ways to get it improve.

0.25

CPO

BeYouChair

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

5.68

ROAS

Brundo Spice Company

Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4


There were many competitors in the market and I was hired to perform a complete Amazon overhaul. 

5

CPR

UpLingua

Startup who struggled to have users register for a membership tot he platform.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.