The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%

The Challenge

Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.


I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

The Process

Here are the steps I took to ensure a successful Amazon launch:


  1. Completed a competitive analysis of higher-priced apparel brands on Amazon
  2. Gathered the top-performing organic keywords that translated to sales for each competitor
  3. Ensured that each listing I created included these top-performing keywords
  4. Researched the keywords each competitor was bidding on successfully
  5. Created two individual campaigns (Broad & Phrase) for each product
  6. Continued to optimize the campaigns over the next few months (bid adjustments, Add negative keywords)
  7. I then created exact campaigns using the top-performing keywords from the broad & phrase campaigns
  8. Created ads to promote the Amazon Store

The Solution

The overall ROAS since launch for the campaigns combined is 7.66 and an ACOS of 13%

Skills Used

Paid Ads,SEO

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0

CPM

Heineken 00

Heineken 00 first launch in Israel.

9.94

ROAS

Nishi Enterprise

B2B client sells products to the restaurant industry at their warehouse and online website. They wanted to increase their sales online, generate more leads and track sales accurately.

0.31

CPL

Motilal Oswal

Product – Demat & Trading Account

Geo India (excluding East, Northeast, J&K)

Audience: 25+ Years, Working Professionals.

Gender: Male

Income Group: 1M INR +


Objective: Generate Quality leads with decent conversion

244M

Organic video views

Google EMEA

In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.


Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.