Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.

The Challenge

Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.

The Process

  • Analysis of customer behavior why do they repeat and how the previously launched program performed and any incremental revenue it drove
  • Surveyed customers to find out what they wanted from a loyalty program
  • Research similar loyalty programs to understand competitors and customer expectations


Rebuilt loyalty program using Yotpo and connecting the platform to Emarsys to allow for customer communication.

The Solution

Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.
Skills Used

Email Marketing,SMS Marketing,Other,Web Development

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.15

ROAS

Happy Endings

It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche

1

ROAS

Happy Skin Co

Helping to stabilise their eCommerce business by reaching a profitable ROI.

0.45

CPO

Peace of God

The main challenge was the limited target audience (by client request). - very small potential reach

At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!

Dream Weaver

Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.