Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.

The Challenge

Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.

The Process

  • Analysis of customer behavior why do they repeat and how the previously launched program performed and any incremental revenue it drove
  • Surveyed customers to find out what they wanted from a loyalty program
  • Research similar loyalty programs to understand competitors and customer expectations


Rebuilt loyalty program using Yotpo and connecting the platform to Emarsys to allow for customer communication.

The Solution

Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.
Skills Used

Email Marketing,SMS Marketing,Other,Web Development

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

General Assembly

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

2.6

ROAS

Earthley Wellness

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

Wolford

Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

SimpleTax

The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.