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As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.
In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork.
Just like the Minnesota United work together on the field, the teams at Allina work together to provide the ultimate orthopedic care. The campaign was supported by a large social campaign, paid search, SEO and in-stadium marketing, print and radio. The overall goal of the campaign was to increase number of new patients to register at Allina Health Clinics around the Twin Cities by at least +35% from the previous year.
As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.
Marketing Strategy,SEO,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads
Health & Wellness
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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