
We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Paid Social Media Expert as part of Mediabrands Agency (Group IPG Mediabrands). I was in charge for 3 months of Belfius Bank that needed to run an Awareness Campaign for a new product.
We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
Paid Ads,Paid Ads
Finance
Put your e-mail in and we'll arrange a consultation call for you

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.