
We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Paid Social Media Expert as part of Mediabrands Agency (Group IPG Mediabrands). I was in charge for 3 months of Belfius Bank that needed to run an Awareness Campaign for a new product.
We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
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Finance
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.