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We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Paid Social Media Expert as part of Mediabrands Agency (Group IPG Mediabrands). I was in charge for 3 months of Belfius Bank that needed to run an Awareness Campaign for a new product.
We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
Paid Ads,Paid Ads
Finance
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
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