Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Paid Social Media Expert as part of Mediabrands Agency (Group IPG Mediabrands). I was in charge for 3 months of Belfius Bank that needed to run an Awareness Campaign for a new product.
We did get a really good reach as forecast in the Media Plan, even better with a CPM at 0,8€
However engagement rate and CTR (0,015%) were really low because of the chosen campaign objectives (Brand Awareness) and the product nature (banking is harder for engagement).
Paid Ads,Paid Ads
Finance
Put your e-mail in and we'll arrange a consultation call for you
Swiss Chalet was regularly sending emails to their audience but wanted to customize their customers’ experiences by creating unique messaging throughout the customer journey.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
