Although the campaign CTR was very high, the landing page conversion rate wasn't satisfying. I implemented a heat map to recognize where the problem is. I realized that we are missing more images on the product page. once the client added more photos, the CR increased dramatically 

Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.

Challenges:

• Current creative wasn’t scaling efficiently
• Low engagement on ads
• Remarketing was not converting even with discounts

Strategy:

• I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
• Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

Work with luxury real estate leasing teams in Chicago to drive leads and schedule tours online. Use any digital channel available to drive proven results and maintain strong KPIs.

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.