General Assembly Case Study

The Challenge

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

The Process

Existing PDP technical optimization

Keyword cannibalization between PDPs
Internal linking on main navigation and between PDPs
Canonical tags on hyperlocal PDPs

Existing PDP content optimization

Standardized target keyword modifiers for all middle and bottom of the funnel content
Provided content team with briefs for specific recommendations on how to approach page-level optimizations

IP Geolocation strategy

Removed GEO IP redirecting from CWEs to page cache differentiation method

Blog content optimization and content expansion

Optimized existing blog post for low hanging fruit keywords
Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.

Online/remote CWE/PDP optimization

Duplicate content through improper canonicalization
Internal linking between online PDPs and homepage
Errors with existing schema

The Solution

Level Up PDPs non-branded traffic grew +171% YoY
Career Changers PDPs non-branded traffic grew +48% YoY
Blog non-branded traffic grew 200% YoY
Crawl rate to CWEs increased by 65%

Website

https://generalassemb.ly

Skills Used

SEO

Industry

Education

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0 CPM

Tax-Aid

Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.

Read Case Study

Tweepsmap

Product: Twitter analytics and growth app

Challenge: The platform acquired 1M free users organically but very few converted to paid customers

Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions

Results: converted 10% of free users into paid customers, both premium and enterprise

Read Case Study

Lyst

Lyst are a global fashion affiliate.

Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.

Read Case Study

Cryptorays

This brand used CM commerce for their email communications. I reviewed their existing flows in CM and rebuilt their improved emails within Klaviyo.

The client didn't have a lot of confirmed assets so I was able to utilize resources from their site and reviews section.

Read Case Study

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Read Case Study

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Read Case Study