One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
Existing PDP technical optimization
Existing PDP content optimization
IP Geolocation strategy
Blog content optimization and content expansion
Online/remote CWE/PDP optimization
SEO
Education
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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