• Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%

The Challenge

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

The Process

Existing PDP technical optimization







  • Keyword cannibalization between PDPs
  • Internal linking on main navigation and between PDPs
  • Canonical tags on hyperlocal PDPs


Existing PDP content optimization







  • Standardized target keyword modifiers for all middle and bottom of the funnel content
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


IP Geolocation strategy








  • Removed GEO IP redirecting from CWEs to page cache differentiation method


Blog content optimization and content expansion








  • Optimized existing blog post for low hanging fruit keywords
  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.


Online/remote CWE/PDP optimization








  • Duplicate content through improper canonicalization
  • Internal linking between online PDPs and homepage
  • Errors with existing schema

The Solution

  • Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%
Skills Used

SEO

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPL

Sparrow

Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.


At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.

8

ROAS

Gourmet India

This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.


I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.


The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.

ROAM Luggage

ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.

0.25

CPO

Hiker Hunger

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.