General Assembly Case Study

The Challenge

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

The Process

Existing PDP technical optimization

Keyword cannibalization between PDPs
Internal linking on main navigation and between PDPs
Canonical tags on hyperlocal PDPs

Existing PDP content optimization

Standardized target keyword modifiers for all middle and bottom of the funnel content
Provided content team with briefs for specific recommendations on how to approach page-level optimizations

IP Geolocation strategy

Removed GEO IP redirecting from CWEs to page cache differentiation method

Blog content optimization and content expansion

Optimized existing blog post for low hanging fruit keywords
Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.

Online/remote CWE/PDP optimization

Duplicate content through improper canonicalization
Internal linking between online PDPs and homepage
Errors with existing schema

The Solution

Level Up PDPs non-branded traffic grew +171% YoY
Career Changers PDPs non-branded traffic grew +48% YoY
Blog non-branded traffic grew 200% YoY
Crawl rate to CWEs increased by 65%

Website

https://generalassemb.ly

Skills Used

SEO

Industry

Education

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.2 CPL

BMW

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

Read Case Study

2.5 CPR

Maybank

Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.

Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.

Read Case Study

Grailed

This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.

Read Case Study

Gamma Light Therapy

To personally start an e-commerce brand.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Read Case Study

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

Read Case Study

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

Read Case Study