• Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%

The Challenge

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

The Process

Existing PDP technical optimization







  • Keyword cannibalization between PDPs
  • Internal linking on main navigation and between PDPs
  • Canonical tags on hyperlocal PDPs


Existing PDP content optimization







  • Standardized target keyword modifiers for all middle and bottom of the funnel content
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


IP Geolocation strategy








  • Removed GEO IP redirecting from CWEs to page cache differentiation method


Blog content optimization and content expansion








  • Optimized existing blog post for low hanging fruit keywords
  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.


Online/remote CWE/PDP optimization








  • Duplicate content through improper canonicalization
  • Internal linking between online PDPs and homepage
  • Errors with existing schema

The Solution

  • Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%
Skills Used

SEO

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The Idea Village

0.43

CPL

Physio Extra

They were looking for someone to take care of their social media and paid advertising strategy.

40

ROAS

Capital BBQ

Client was aiming for 30x ROAS in regional Canadian market

0.78

ROAS

Momondo

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.