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We were able to grow to having our biggest day of the year and our biggest month to date.
This was a legacy account take over from an existing agency. The existing agency was not running a "test and scale" structure and things were thrown all around the account. Creatives with tons of scale and signal were left out to dry, because they were buried in the account structure.
I came in and identified the top signal creatives, cleaned up the account structure, and started to scale. Growing spend over 50% month over month while growing ROAS up around 60% month over month in my first month.
We were able to grow to having our biggest day of the year and our biggest month to date.
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Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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