With the Facebook and Instagram ads, I was able to achieve a 150% increase in return on ad spend. This came in the form of qualified leads who booked service appointments with Mercedes and became repeat, loyal customers.

1.5
ROAS

The Challenge

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.

The Process

Through social media marketing and Facebook ads, I was able to help increase awareness of the dealership, traffic to their website, and build trust in Mercedes' Oakville's mechanics and services. The process was simple, highlight the benefits of the dealership, pinpoint the pain points of customers and their experiences with local mechanics not related to Mercedes and build trust with the Oakville Mercedes community to increase leads and service appointments.

The Solution

With the Facebook and Instagram ads, I was able to achieve a 150% increase in return on ad spend. This came in the form of qualified leads who booked service appointments with Mercedes and became repeat, loyal customers.

Skills Used

Paid Ads,Paid Ads,Social Media Management,Other

Industry

Automotive & Transportation

Results by the numbers

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HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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0.31

CPL

Motilal Oswal

Product – Demat & Trading Account

Geo India (excluding East, Northeast, J&K)

Audience: 25+ Years, Working Professionals.

Gender: Male

Income Group: 1M INR +


Objective: Generate Quality leads with decent conversion

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Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.

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