With the Facebook and Instagram ads, I was able to achieve a 150% increase in return on ad spend. This came in the form of qualified leads who booked service appointments with Mercedes and became repeat, loyal customers.
The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.
Through social media marketing and Facebook ads, I was able to help increase awareness of the dealership, traffic to their website, and build trust in Mercedes' Oakville's mechanics and services. The process was simple, highlight the benefits of the dealership, pinpoint the pain points of customers and their experiences with local mechanics not related to Mercedes and build trust with the Oakville Mercedes community to increase leads and service appointments.
With the Facebook and Instagram ads, I was able to achieve a 150% increase in return on ad spend. This came in the form of qualified leads who booked service appointments with Mercedes and became repeat, loyal customers.
Paid Ads,Paid Ads,Social Media Management,Other
Automotive & Transportation
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
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