• Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal

The Challenge

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

The Process

My role was the primary account manager in charge of client communication, account strategy, and account implementation on both Google Ads and Bing Ads.


We prioritized our efforts on those campaign types that provided the highest ROAS. See below for brief summary on the top performing strategies we implemented over the last couple years.


Top Performing PPC Strategies

  • Mix of Smart + Manual Shopping
  • Bid Strategy Experimentation -- tROAS vs. Max Conv Value vs. eCPC
  • Shopping Product Type Segmentation
  • Google Non-Brand Search Expansion
  • Dynamic Search Testing
  • Promo Sync w/ Search + Shopping
  • Bing Search + Shopping Expansion

The Solution

  • Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal
Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Crimson Wine Group

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

2

ROAS

Latico

Doing very well on Facebook but need help with Google Shopping, search (and eventually YouTube) need to keep above a 3.5x return while spending more.

Gergal Berries

Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

Lovelace Designs

Working with a brand new email list and starting all email sequences and follow ups from scratch.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍