• Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal

The Challenge

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

The Process

My role was the primary account manager in charge of client communication, account strategy, and account implementation on both Google Ads and Bing Ads.


We prioritized our efforts on those campaign types that provided the highest ROAS. See below for brief summary on the top performing strategies we implemented over the last couple years.


Top Performing PPC Strategies

  • Mix of Smart + Manual Shopping
  • Bid Strategy Experimentation -- tROAS vs. Max Conv Value vs. eCPC
  • Shopping Product Type Segmentation
  • Google Non-Brand Search Expansion
  • Dynamic Search Testing
  • Promo Sync w/ Search + Shopping
  • Bing Search + Shopping Expansion

The Solution

  • Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal
Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPL

Shillington Education

 How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.

5

CPR

UpLingua

Startup who struggled to have users register for a membership tot he platform.

2.54

ROAS

truLOCAL

truLOCAL is a farm-to-table meat subscription company based in Canada. They were struggling with reducing their CAC and improving their ROAS with their paid ad spend.

0

CPL

XMP Packaging

To grap hot leads but requiring big quantities of packaging with order above 100K

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.