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The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
Our team built a unique concept which involved a deep giving element. For each box of masks sold, we would donate a mask to a non-profit. This 'Giving' model required quite a bit of custom coding; but it also strongly diffrentiated us in all of our advertising; giving us much higher performance.
Our team was forced to test a number of different channels. We did native, email drops, radio and more. These are all non-conventional channels for most ecommerce businesses.
The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
Paid Ads,Paid Ads,Paid Ads,Copywriting,Web Development,CRO,Branding,Email Marketing,Content Marketing,Marketing Strategy,Web Development,Web Development,Web Development,Other,Other
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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