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The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
Our team built a unique concept which involved a deep giving element. For each box of masks sold, we would donate a mask to a non-profit. This 'Giving' model required quite a bit of custom coding; but it also strongly diffrentiated us in all of our advertising; giving us much higher performance.
Our team was forced to test a number of different channels. We did native, email drops, radio and more. These are all non-conventional channels for most ecommerce businesses.
The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
Paid Ads,Paid Ads,Paid Ads,Copywriting,Web Development,CRO,Branding,Email Marketing,Content Marketing,Marketing Strategy,Web Development,Web Development,Web Development,Other,Other
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The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.
BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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