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The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
Our team built a unique concept which involved a deep giving element. For each box of masks sold, we would donate a mask to a non-profit. This 'Giving' model required quite a bit of custom coding; but it also strongly diffrentiated us in all of our advertising; giving us much higher performance.
Our team was forced to test a number of different channels. We did native, email drops, radio and more. These are all non-conventional channels for most ecommerce businesses.
The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
Paid Ads,Paid Ads,Paid Ads,Copywriting,Web Development,CRO,Branding,Email Marketing,Content Marketing,Marketing Strategy,Web Development,Web Development,Web Development,Other,Other
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.
Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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