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The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
Our team built a unique concept which involved a deep giving element. For each box of masks sold, we would donate a mask to a non-profit. This 'Giving' model required quite a bit of custom coding; but it also strongly diffrentiated us in all of our advertising; giving us much higher performance.
Our team was forced to test a number of different channels. We did native, email drops, radio and more. These are all non-conventional channels for most ecommerce businesses.
The results were astounding - and the timing perfect. We had some success with paid email drops and native. However, our biggest win was radio advertising. Our first day in radio, we generated $20,000 in sales; and the revenue went on from there.
Paid Ads,Paid Ads,Paid Ads,Copywriting,Web Development,CRO,Branding,Email Marketing,Content Marketing,Marketing Strategy,Web Development,Web Development,Web Development,Other,Other
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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