• Automated flows generate over 15% of revenue consistently
  • Over $32,000 in revenue - excellent considering their website traffic
  • 2500 new subscribers


The Challenge

The client organizes fun tournaments for college students around the US.


Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.


Challenges


  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.


The Process

  • Developed a complete customer lifecycle strategy
  • Helped the client refine their messaging by asking a lot of questions
  • Copy and design we’re fun and matched their brand

The Solution

  • Automated flows generate over 15% of revenue consistently
  • Over $32,000 in revenue - excellent considering their website traffic
  • 2500 new subscribers


Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6

ROAS

Allina Health

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork. 

0.2

CPO

Supergoop

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

Sail Away Media

Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!

0.25

ROAS

Iconic Paw

They had a good ROAS but wanted someone to scale

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.