We were able to get between 7-10X ROAS overall all campaigns we ran over a 4 month period. Within month 1 of working together we were already doing 5x ROAS on our campaigns and were able to get that to around 7-10X ROAS over the life of working together.
We actually had to stop running some advertising because the company was having problems keeping up with inventory control from both their paid and organic marketing methods. The client saw a record breaking month in July with nearly $200,000 of monthly revenue of which 50-60,000 came from the ads.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
We came in and discussed their best selling products and what they needed to get clear from their inventory and the timeframe that we had to clear that inventory. We then set-up ad cmapaigns on FB/IG with a simple campaign structure to push those specific 5-7 product lines.
We set-up the campaigns with both top and bottom funnel campaigns so we could focus on bringing in new potential customers and test new audiences and then make sure we were remarketing them as well for both the product they looked at and the catalog of clothing products they had as well.
We were able to get between 7-10X ROAS overall all campaigns we ran over a 4 month period. Within month 1 of working together we were already doing 5x ROAS on our campaigns and were able to get that to around 7-10X ROAS over the life of working together.
We actually had to stop running some advertising because the company was having problems keeping up with inventory control from both their paid and organic marketing methods. The client saw a record breaking month in July with nearly $200,000 of monthly revenue of which 50-60,000 came from the ads.
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
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