
Our team was able to get a 220% lift in revenue over the course of 6 months, reversing the past 3 years of declining performance.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Our team did a deep dive of historical overall performance by SKU; and starting working on the secret, highest performing products; both recent and over the past 7 years.
We integrated call tracking that passed product revenue back to Google Analytics.
We helped them replace an under-performing affiliate agency; and create a promotions strategy.
Our team was able to get a 220% lift in revenue over the course of 6 months, reversing the past 3 years of declining performance.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Marketing Strategy
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

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