Transactions increased 52%
Cost per transaction decreased by 47%
Shortlisted for best use of technology in the Singapore Media Awards
Shortlisted for best use of budget in the Singapore Media Awards
We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.
Transactions increased 52%
Cost per transaction decreased by 47%
Shortlisted for best use of technology in the Singapore Media Awards
Shortlisted for best use of budget in the Singapore Media Awards
Paid Ads,Paid Ads,Web Development,Web Development,Other
Finance
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
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