Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
We increase revenue by 3x and used it to reinvest in the service growing sales significantly.
Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).
For Google Ads, I did a dee drive into the keywords being used. I restructured the account to focus on more relevant search terms as well as adding search terms for products that hadn't previously existed by going through the catalog and comparing each campaign. I also launched new ad copy that took into account price and other unique features to increase the Click Through Rate of the ads.
For Google Shopping, I completely revamped the feed ensuring that the Titles, Descriptions, and Images were showing what was most relevant to the user. I also removed underperforming products to remove wasted spend and allocated it elsewhere.
We increase revenue by 3x and used it to reinvest in the service growing sales significantly.
Paid Ads,Google Shopping
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
Develop website and implement tracking to measure performance
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
