We increase revenue by 3x and used it to reinvest in the service growing sales significantly.

3.1
ROAS

The Challenge

Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).

The Process

For Google Ads, I did a dee drive into the keywords being used. I restructured the account to focus on more relevant search terms as well as adding search terms for products that hadn't previously existed by going through the catalog and comparing each campaign. I also launched new ad copy that took into account price and other unique features to increase the Click Through Rate of the ads.


For Google Shopping, I completely revamped the feed ensuring that the Titles, Descriptions, and Images were showing what was most relevant to the user. I also removed underperforming products to remove wasted spend and allocated it elsewhere.

The Solution

We increase revenue by 3x and used it to reinvest in the service growing sales significantly.

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

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2.6

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Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

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Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

0.5

CPO

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Create consistent marketing funnel that produces reliable results

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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.