Helped product and marketing team grow users from launch to over

The Challenge

  • Answer 1001 user analytics questions
  • Determine product adoption
  • Discover user activation metric
  • Measure activation
  • Manage data sources and connections
  • Track campaign performance

The Process

  • Configuring and pulling insights from Mixpanel
  • Querying backend database using SQL
  • Connecting data sources and building dashboards in Google Data Studio
  • Setting up tracking implementation in Segment

The Solution

Helped product and marketing team grow users from launch to over

Skills Used

Other

Industry

Technology

Results by the numbers

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Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.


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  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


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