Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.
Google Search: We segmented search targeting based on user intent setting up a tiered targeting approach prioritizing those queries with the most purchase intent. We created ‘high intent’ campaigns targeting users who were specifically looking for ‘graphic design courses’ in real-time. We crafted these high intent ads to specifically demonstrate we had an exact fit offering for what they were looking for. Broadening our scope outside of these specific ‘high intent’ users, we also targeted quires of uses who were researching about ‘becoming a graphic designer’ but not necessarily looking exactly to enroll in a course at that moment. These ads we treated more educational, explaining how our Shillington Course could help them accomplish this career goal.
Google Display Network: On the Google display network, we used first-party data from their prior ‘on campus’ design course campaigns, to create custom audiences of users similar to their ‘on campus' converters and target them on content pages related to graphic design. This enabled us to successfully target global graphic design applicants who were similar to their past ‘on campus' customers who converted online in the past. We also used the display network for remarketing on our search campaigns.
YouTube: Leveraging YouTube lead form extensions, we were able to turn YouTube into a performance vehicle as opposed to just an awareness platform. This lead form extension allowed us to capture interest and contact information from potential customers within the YouTube player themselves, reducing friction for a user to convert improving our conversion rates.
Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
Paid Ads,Marketing Strategy,Branding,Other,Other,Paid Ads,Google Shopping
Education
Put your e-mail in and we'll arrange a consultation call for you
Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
