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-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
Analytical research of all social media platforms and pin point problems that were affecting reach to USA/UK based audience 14-24. Created campaigns to increase engagement within this audience through influencer and social media marketing. Managed all social media profiles.
-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Marketing Strategy,Public Relations,Social Media Management,Marketing Strategy
Education
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Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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