-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Finding the source of their low engagement on social media and how to improve the engagement for their gen-z audience.
Analytical research of all social media platforms and pin point problems that were affecting reach to USA/UK based audience 14-24. Created campaigns to increase engagement within this audience through influencer and social media marketing. Managed all social media profiles.
-Total engagement increased on all social media platforms by a total of 12% in 1 month based on strategic campaigns.
-5,000 follower increase in 1 month on all platforms.
-New group of 50 loyal athlete ambassadors.
Marketing Strategy,Public Relations,Social Media Management,Marketing Strategy
Education
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With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.