We hit our target of 6000 new subscribers in under 3 months. The biggest success cam from the influencer campaign, where we interviewed leaders in high end jewelry and created stories about their work. The mail campaign was also successful.

The Challenge

Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.

The Process

As the marketing manager assigned to the project my goal was to launch the new brand and increase membership ot the email list. Our target was 6000 news subscribers in 3 months. I developed the marketing plan to promote the new brand through, social media, email lists, and PPC campaigns and influencers.

The Solution

We hit our target of 6000 new subscribers in under 3 months. The biggest success cam from the influencer campaign, where we interviewed leaders in high end jewelry and created stories about their work. The mail campaign was also successful.

Skills Used

Marketing Strategy,Branding,Email Marketing,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.1

CPR

International Conference on Fatty Liver

The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.


Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.

1.22

ROAS

Peek Kids

Launch a new Peek Kids, ecommerce web sites. Find and grow customers

0.5

CPO

Academy Class

Increase revenue and leads through innovative marketing strategies.

Myx Fitness

We were challenged to 10X scale our monthly revenue while maintaining ROAS.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.