Launched website: on-time, on-budget & on-brand:
• Grew the website business to $1 million in 2 years
• Grew the Customer list to 350,000 in one year
Launch a new Peek Kids, ecommerce web sites. Find and grow customers
Launched website: on-time, on-budget & on-brand:
• Grew the website business to $1 million in 2 years
• Grew the Customer list to 350,000 in one year
Branding,Web Development,Email Marketing,Paid Ads,Paid Ads,Paid Ads
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Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.