
Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
I was the marketing manager for the conference in 2017 and 2019.
I developed the brand via extensive meetings with the leading medical professional in industry that would lead the conference. We identified what the key elements that were missing in the existing events and what was needed to tackle this issue on a global spectrum.
From there I developed the marketing strategy, websites, promotional materials including videos, email marketing campaign, social media, and partners that could support the conference.
Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.
Branding,Marketing Strategy,Email Marketing,Branding,Social Media Management,Marketing Strategy,Branding,Web Development,Web Development,Paid Ads,Copywriting
Education
Put your e-mail in and we'll arrange a consultation call for you
SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.