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Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
I was the marketing manager for the conference in 2017 and 2019.
I developed the brand via extensive meetings with the leading medical professional in industry that would lead the conference. We identified what the key elements that were missing in the existing events and what was needed to tackle this issue on a global spectrum.
From there I developed the marketing strategy, websites, promotional materials including videos, email marketing campaign, social media, and partners that could support the conference.
Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.
Branding,Marketing Strategy,Email Marketing,Branding,Social Media Management,Marketing Strategy,Branding,Web Development,Web Development,Paid Ads,Copywriting
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
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