Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.


0.1
CPR

The Challenge

The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.


Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.

The Process

I was the marketing manager for the conference in 2017 and 2019.


I developed the brand via extensive meetings with the leading medical professional in industry that would lead the conference. We identified what the key elements that were missing in the existing events and what was needed to tackle this issue on a global spectrum.


From there I developed the marketing strategy, websites, promotional materials including videos, email marketing campaign, social media, and partners that could support the conference.

The Solution

Registration for the first conference was over 200 people from 40 different countries and 20 different medical specialties. Other events covering this niche topic were typically under 100 participants.


Skills Used

Branding,Marketing Strategy,Email Marketing,Branding,Social Media Management,Marketing Strategy,Branding,Web Development,Web Development,Paid Ads,Copywriting

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5.5

ROAS

Courts Singapore

I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.

Knack Bags

Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.


They needed help with a variety of items, including CRO, SEO, web development, and AB testing.

6

ROAS

Bamboobies

Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.

1

CPO

Bloomberg

I was the head of performance marketing for Bloomberg Media. I led all of our advertising, from determining our budget, electing creative and overseeing external and internal execution. During my time at Bloomberg we grew yearly revenue from $4M to $100M in 3 years.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.