Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.

0.35
CPL

The Challenge

TechIS is a fantastic company that offers coding bootcamps online, completely remotely.


We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.


Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.

The Process

We managed a budget of between $1,500-2,000 per day. To start, we optimised their previous ads and worked out where all of the leaks were - this improved performance by ~20%.


After we had finished analysing the content and making further optimisations we managed an extra ~15%.

The Solution

Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Gergal Berries

Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

0.5

ROAS

Misha Hawaii

Misha Hawaii needed help with their Facebook Advertising. To create a streamlined funnel to drive increased online sales, as well as increase the amount of people attending their Live events.

0.35

CPM

Joette Fielding Real Estate Group

The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.

1.75

ROAS

Cookies by Design

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.


We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.


Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.