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From June 15- July 14th, we reached 113,638 people. This was 73% more than the month before.
We had 3,540 post engagements. This was 149% more than the month before.
When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!
We create the content, send it over to him for approval, and then take care of any revisions that he has. From there, we have a weekly campaign that we put the posts in based on where he is that week. We send weekly results emails and one big monthly report.
From June 15- July 14th, we reached 113,638 people. This was 73% more than the month before.
We had 3,540 post engagements. This was 149% more than the month before.
Social Media Management
Sports, Outdoors & Fitness
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
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