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Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
I first provided an audit and after that was approved, I implemented the updates. I first implemented CallRail software to track all their phone calls and enabled it to track their Shopping ad calls because Google doesn't track calls from Shopping ads. I then created leads in Google Tag Manager to track calls from website, sign ups, contact us, emails sent, and quote requests assigning a value to them in Google ads so we could generate leads. I next converted their Shopping campaigns to Smart Shopping and enabled tROAS bidding to meet their goals creating campaigns based on product types. Next I rebuilt their Search campaigns: made bid % based on device, demographics, updated the ad schedule. Created brand and non brand campaigns and others based on product types. Updated all headlines, ad extensions, copy and keywords. I made the same updates for the Microsoft Bing campaigns. I also scaled their Amazon campaigns by adding more Product campaigns, Sponsored Brand and Best Selling SKUs and optimized keyword bidding.
Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Paid Ads,Paid Ads,Google Shopping,Copywriting,CRO,Marketing Strategy,Paid Ads
Technology
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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