The American Medical Resource Institute Case Study

The Challenge

The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.

The Process

The Execution

Content Strategy - Our content strategy for this account has centered around building out core, evergreen content where the client was not previously competing. In this case, that meant pages dedicated to specific EKG rhythms, and pages dedicated to medications.

Link Outreach - Throughout the campaign, we've had a continuous outreach program which has secured new referring domains with an average Ahrefs DR score of 42, primarily via guest posts.

Technical SEO - Addressing sitemap issues, implementing redirects where needed, improving internal linking, and updating metadata were all issues resolved by our team after being identified.

UX - We developed a new design for key landing pages, blog posts, and category pages within the scope of this project, updating the design to feel modern and be entirely mobile responsive.

The Solution

The Results

1294% Increase in Organic Traffic in 9 Months
32% Year-Over-Year Increase in Q3 Organic Revenue
224% Increase in Top-20 Positions

Website

https://www.aclsonline.us

Skills Used

SEO,Content Marketing,Web Development

Industry

Education

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

1.5 CPO

MyBeautifulVegan

Mybeautifulvegan had been trying to launch a brand of apparel for people interested in vegan foods and lifestyle. I was in charge of all their Facebook ads, google ads and Klaviyo. I ultimately increased sales by 300%

Read Case Study

9 ROAS

Sennheiser Asia

Sennheiser had a small marketing budget as their online store in Asia was just built with Singapore as their test market. The challenge ahead was to help scale their online revenue through growth marketing.

Read Case Study

0.65 CPR

HYBR

Another startup we worked with - they had a freelancer who was running ads and not getting the best results.

We had to come in and make sense of the data they already had and then get them the results they needed.

Read Case Study

0.12 CPM

Belfius

Branding

Belfius is one of the top 4 banks in Belgium.

They wanted to promote one of their latest product for B2C

As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.

Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
‍

‍

Read Case Study

Top Rank Soccer Academy

‍Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Read Case Study

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

Read Case Study