The American Medical Resource Institute Case Study

The Challenge

The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.

The Process

The Execution

Content Strategy - Our content strategy for this account has centered around building out core, evergreen content where the client was not previously competing. In this case, that meant pages dedicated to specific EKG rhythms, and pages dedicated to medications.

Link Outreach - Throughout the campaign, we've had a continuous outreach program which has secured new referring domains with an average Ahrefs DR score of 42, primarily via guest posts.

Technical SEO - Addressing sitemap issues, implementing redirects where needed, improving internal linking, and updating metadata were all issues resolved by our team after being identified.

UX - We developed a new design for key landing pages, blog posts, and category pages within the scope of this project, updating the design to feel modern and be entirely mobile responsive.

The Solution

The Results

1294% Increase in Organic Traffic in 9 Months
32% Year-Over-Year Increase in Q3 Organic Revenue
224% Increase in Top-20 Positions

Website

https://www.aclsonline.us

Skills Used

SEO,Content Marketing,Web Development

Industry

Education

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.2 CPO

Workspace Art

Drive B2B orders

Read Case Study

The Dolly Llama

With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.

Read Case Study

3 ROAS

zeroUV

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

Read Case Study

Netrepid

Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.

Read Case Study

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Read Case Study

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

Read Case Study

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Read Case Study