file:///C:/Users/lanas/Downloads/Facebook-Pages-M24590-Angelo-David-Hair-Salon-April-2-2020-March-8-2021.pdf
Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.
Managing clients and their social media profiles to build brand awareness through:
-Building report with clients
-Writing/designing social media posts
-Completing client requested revisions
-Scheduling post to publish for a month at a time
-Managing brand awareness and traffic Facebook campaigns for boost posts
file:///C:/Users/lanas/Downloads/Facebook-Pages-M24590-Angelo-David-Hair-Salon-April-2-2020-March-8-2021.pdf
Branding,Paid Ads,Branding,Social Media Management,Content Marketing
Beauty
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
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