I lowered the CAC by 20% and I increased the number of conversions by 15%

The Challenge

Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.

The Process

After a deep understanding of the buyer persona and their needs, I started over with a better Google Ads campaigns structure in order to get a better quality score and impression share. The goal was to get a lower CPC with more impressions for our best performing keywords.

I reviewed and completed their commercial keywords with some keyword research tools I use: semrush, answerthepublic, keywords everywhere...

Next step was testing different copies, extensions and optimizing the campaigns.


Regarding the CRO, we took the Jobs to Be Done approach to understand better the users needs. I worked on getting more testimonials and Case Studies to add social proof, and I redesigned the structure and copywritting of the website running A/B tests with Google Optimize.

 






The Solution

I lowered the CAC by 20% and I increased the number of conversions by 15%

Skills Used

Paid Ads,CRO

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

The Penny Hoarder

Revamping their entire online brand identity and reaching an entirely new audience on social media.

0.3

CPO

Chasing Paper

Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.

0.25

CPL

Arizona Fresh Vending

Optimize ads by cost per acquisition and lead quality

9

ROAS

American West Jewelry

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.