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By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
I advised OptionsSwing's Director of Marketing on social media and digital marketing strategies he could implement to increase brand awareness. We communicated daily on the latest strategies and determined it would be most effective to ride the wave of trending short-form video.
OptionsSwing committed to creating short-form educational videos on a consistent basis which allowed them to grow their following organically. Furthermore, they improved profit margins because the increased organic growth led to reduced ad spending.
By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
Marketing Strategy,Social Media Management
Technology
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The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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