I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead
Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.
I was responsible for creating a paid social ad strategy, account set up, and create campaign from scratch.
I was able to test multiple campaigns on Facebook until we were able to get a decent cost per lead. At first it was over $100 cost per lead, which was too expensive for the client. I was able to test different creatives, audiences, and strategies to get it down to less than $20/lead
Paid Ads,Paid Ads,Web Development
Food & Drink
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.