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As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
I created a diverse marketing strategy which would include a media plan with budget allocated to three core areas: paid social, PPC and influencer marketing. With these three strategies combined and with an "always-on" media approach, our media tactics were successfully driving increased traffic to the website, gaining new users, as well as product sales via Facebook, Instagram, Pinterest and Google.
As a result, our partnership with a top social media influencer, combined with precise and geo-targeted paid social campaigns via Facebook + Instagram, UV Vodka's product sales increased by +97% month-over-month at the height of the COVID-19 pandemic, and new users to the website increased by +35% year-over-year. UV also experienced a consistent rise in market share for 3 consecutive months following campaign. Overall ROAS from the media campaign resulted in +700%.
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
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Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
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The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
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