BURST is a top brand in the dental care industry. BURST first came to us when they needed an influencer quote to be aired on QVC that week. With little time to spare, we got them the quote that they needed from Jessica Robertson (Duck Dynasty). We have been running influencer marketing campaigns for BURST ever sense.
Our influencer marketing campaigns start with a kickoff meeting to identify influencers that best fit the brands image. After the kickoff, the campaign starts! A-List Me sends offers to the influencers, coordinates product shipments, creates content guidelines, approves content, schedules posts, and handles payment to the influencer. We track conversions for each influencer and provide a summary report at the end of each month.
Marketing Strategy
Health & Wellness
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
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