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Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency
The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.
Job is to make sure we capture all brand search from retailers (sephora/others) from winning the brand bid. I've test multiple campaign tactic to capture not only impressions share but also click share through maximize clicks and other campaign objective to win bid without raising our CPC in a bidding war. Google Shopping is the best way to showcase your product and it is very competitive across Google ad - split our shopping campaign by product categories and was able to bid effectively across each individual product.
Improve our winning brand search and also improved our shopping ROAS by 30% across Google vs the client previous Agency
Paid Ads,Google Shopping
Beauty
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Our clients' goal was to sell their Holiday Collection online. During the pandemic, a successful launch was more important than ever to their business.
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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