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We were able to add $50k/month in increased revenue to their bottom line without much cost increase.
This client was primarily a marketplaces brand, and they couldn't profitably scale their website marketing online through paid advertising.
As part of their digital website agency, we helped them improve their SEO rankings, and also completely rebuilt their paid advertising from scratch.
Our unique approach to catalogue datafeed optimization allowed us to improve their shopping campaigns exposure; while increasing sales, ROI and margin.
We also used our detailed structure for paid ads campaigns to increase scale.
We were able to add $50k/month in increased revenue to their bottom line without much cost increase.
Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
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Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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