$10K in sales per month
huge list, 2-4 emails focusing on the products per month. No sales
Created 5 automatic flows: Abandoned cart, welcome flow, win-back retention, thank you, building renovating list auto flow with articles on home improvements
Added 2 popups to the store
5 campaigns for all the list per month 2 B2B newsletters
$10K in sales per month
Email Marketing,Copywriting,Branding
Home & Garden
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The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.