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After less than a month I delivered the strategy to the client. They were very satisfied with the result.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
My process to build a marketing strategy goes through 3 phases.
First, the work starts with a market analysis to gain a clear view of the market, the competition, and the client target. Then, I build the strategy based on the information gathered in the analysis to complete the work with the action plan.
After less than a month I delivered the strategy to the client. They were very satisfied with the result.
Marketing Strategy
Education
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CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”
Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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