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The brand went from a small store in a hotel lobby to stocking major department stores country-wide, selling both nationally and internationally online and even featuring in British Vogue, Tatler and GQ. It was an amazing journey helping this beautiful brand grow exponentially.
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
The brand went from a small store in a hotel lobby to stocking major department stores country-wide, selling both nationally and internationally online and even featuring in British Vogue, Tatler and GQ. It was an amazing journey helping this beautiful brand grow exponentially.
Paid Ads,Paid Ads,Copywriting,Content Marketing,Email Marketing,Marketing Strategy,Social Media Management
Style & Fashion
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The client had the following challenges:
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
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In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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