• New entrant into the market at the time competing against huge streaming brands.
• Lack of marketing infrastructure and organization
• Understanding data and LTV

Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.

I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers

Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.

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