
Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
Initially, I did market research to find audiences to match the client's services and needs. Then, I did competitor research to create ads that were competitive in the market. From there, it was all about testing and optimization.
Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
Paid Ads,Paid Ads,Branding,Marketing Strategy
Home & Garden
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.