
Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
Initially, I did market research to find audiences to match the client's services and needs. Then, I did competitor research to create ads that were competitive in the market. From there, it was all about testing and optimization.
Impressions +249%
Clicks +298%
Conversions +248%
Click through rate +43%
Cost per click -44%
Paid Ads,Paid Ads,Branding,Marketing Strategy
Home & Garden
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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