
We were able to increase their ROAS from 1.5 to 3+ quite rapidly by optimizing budget and launching a lot of new tests.
They had acquisition campaigns but the ROAS wasn't satisfying
We analyzed the entire account to restructure the campaign and reorganize where budget needed to be spent.
We were able to increase their ROAS from 1.5 to 3+ quite rapidly by optimizing budget and launching a lot of new tests.
Paid Ads,Paid Ads,Google Shopping
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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