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While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Specific action steps:
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
Technology
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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