Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Specific action steps:
While Tweepsmap is a very powerful analytics and engagement tool, the 1M free users it had acquired did not harness the entire power of this platform. My role in this project was educating the free users on the multitude of benefits and problems this platform solves, primarily for businesses, celebrities and influencers. By the end of the project we converted 10% of free users into paid customers, both at premium and enterprise package level.
Paid Ads,Branding,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
Technology
Put your e-mail in and we'll arrange a consultation call for you
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
